Mastering Indiegogo 101

1. Launching on Indiegogo 101

Remember all that work you did planning for early momentum? Now is the time to ask everyone in your immediate network to contribute so your campaign enjoys strong early momentum. Once your campaign is about 30% funded, publicize your campaign fully by reaching out to everyone in your target audience, including people you don’t know personally. If you’re not 30%, get there! As Ross Engels told us in last weeks interview, “If you’re not on track to hit your funding goal, its hell. Don’t stop in hell, keep going!”.

2. Promoting your campaign 101

Reach out to your immediate network and then beyond through promotional efforts.

Expand your reach with email.
Contributors who visit a campaign page from a link in an email tend to give 20% more on average than contributors sent by any other referral source. Maximize the potential of email:

  • Make a community outreach schedule
  • Use a template to keep it simple
  • Maintain a friendly, personal tone
  • Build an email tree: ask friends to email 5-10 of their friends on behalf of your campaign

Maximize Social Media:

  • Use the share tools to get the word out
    • Put effort into promoting your campaign in a personal way
    • If you don’t have the time, then hire an outside marketing agency
    • Leverage the skills and experience of others who know how to maximize your results
    • Respond promptly to any messages, tweets, and comments you get
    • Avoid spamming your followers with repetitive content
    • Use Twitter to connect with journalists and bloggers who may be interested in writing about your campaign
    • Use Twitter to drive sales and get more backers

Run a referral contest.
Running a referral contest is a great way to motivate supporters to share your campaign. Find out who’s sharing your campaign by using the dashboard tools, and publicize your referral contest using updates, email, and social media. Then, recognize and incentivize the supporters who send the most contribution dollars your way.

3. Engaging with Backers 101

Talk with contributors and keep them in the loop. Try to find new ways to involve your community and renew their curiosity. Here’s how:

Update contributors:

  • Update your contributors through the Updates Tab on your campaign page. Campaigns that send out at least 3 updates raise about 239% more money than those that post two or fewer.
  • Send an update at least once every 5 days. Typically, the more updates a campaign sends, the more money it raises. Send an update when there is news or new information to share about your campaign – think of it as bringing your contributors along for the ride.
  • Share your latest campaign achievements.
  • Review comments on your campaign page to see if there are any questions or issues you need to address in an update.
  • Let contributors know about any changes or delays regarding perk fulfillment.
  • Contact contributors individually.
  • Use video in your updates to keep things interesting for your audience.

4. Have good perks & realistic pricing 101

We’ve already covered perk basics, but there’s still more to do even after you’ve launched.

Introduce new perks at any point during your campaign to get the conversation started again. Make sure you price them well! Crowdfunding is still real life, you need to have competitive pricing on everything!

5. Keep your eye on the goal 101

If you’re struggling to hit your goal, let people know! This motivates current backers to tell their friends. We’ve been discussing things with our guy Jetro Ross about how this literally saved his entire indiegogo project. Jetro was still 6K away from hitting his goal and was out of gas. He then called upon his existing backers to push him through or else he was going to have huge problems launching his summer clothing line–which impacts everyone involved. Remember, people want to know ‘whats in it for me’, so don’t be afraid to tell them!


We will have more on mastering next week when we interview Matt Fellows about his rocky journey to fund more than 6 different crowdfunding campaigns (4 of which were on Kickstarter). Be sure to subscribe to our Crowdfund Masterminds newsletter! 

429 comments on “Mastering Indiegogo 101Add yours →

Comments are closed. You can not add new comments.

  1. Pingback: buy generic cialis
  2. Pingback: cialis 5mg price
  3. Pingback: cialis 5mg
  4. Pingback: albuterol inhaler
  5. Pingback: ciproxin 500 mg
  6. Pingback: cialis prices
  7. Pingback: buy cialis
  8. Pingback: viagra samples
  9. Pingback: canadian viagra
  10. Pingback: viagra for sale
  11. Pingback: viagra 100mg
  12. Pingback: viagra 50mg
  13. Pingback: top ed pills
  14. Pingback: walmart pharmacy
  15. Pingback: cialis visa
  16. Pingback: vardenafil generic
  17. Pingback: vardenafil usa
  18. Pingback: genericviagra
  19. Pingback: real money casino
  20. Pingback: casino real money
  21. Pingback: viagra sildenafil
  22. Pingback: online gambling
  23. Pingback: drug viagra
  24. Pingback: loan online
  25. Pingback: loans online
  26. Pingback: viagra cost
  27. Pingback: generic for cialis
  28. Pingback: free slots online
  29. Pingback: cialis 5 mg
  30. Pingback: cialis 20
  31. Pingback: cialis 20
  32. Pingback: online casino uk
  33. Pingback: generic cialis
  34. Pingback: online casinos usa
  35. Pingback: buy viagra
  36. Pingback: cialis 20mg
  37. Pingback: viagra
  38. Pingback: viagra vs cialis
  39. Pingback: generic viagra
  40. Pingback: generic viagra
  41. Pingback: Viagra 25mg prices
  42. Pingback: buy viagra generic
  43. Pingback: Viagra 200mg cheap
  44. Pingback: Viagra 100mg usa
  45. Pingback: order sildenafil
  46. Pingback: Viagra 25mg otc
  47. Pingback: cialis
  48. Pingback: viagra for sale
  49. Pingback: Cialis 40 mg usa
  50. Pingback: levitra 10mg price
  51. Pingback: amaryl 1 mg nz
  52. Pingback: cialis
  53. Pingback: generic pills
  54. Pingback: avapro 300 mg otc
  55. Pingback: Biaxin 500mg uk
  56. Pingback: buspar 5mg otc
  57. Pingback: generic cialis
  58. Pingback: catapres uk
  59. Pingback: celebrex price
  60. Pingback: the best ed pill
  61. Pingback: celexa tablets
  62. Pingback: buy claritin
  63. Pingback: casino slot games
  64. Pingback: real casino
  65. Pingback: slot games
  66. Pingback: online casino usa
  67. Pingback: play casino online
  68. Pingback: best online casino
  69. Pingback: cheap ed pills
  70. Pingback: casinos
  71. Pingback: aaa car insurance
  72. Pingback: aig car insurance
  73. Pingback: safe car insurance
  74. Pingback: payday loans mn
  75. Pingback: tadalafil tablets
  76. Pingback: viagra meme
  77. Pingback: levitra online
  78. Pingback: viagra generic
  79. Pingback: generic cialis buy
  80. Pingback: generic for viagra
  81. Pingback: viagra fuck
  82. Pingback: sophia viagra hot
  83. Pingback: cialis and alcohol
  84. Pingback: Buy now viagra
  85. Pingback: cialis pills
  86. Pingback: viagra pills
  87. Pingback: atorvastatin 100
  88. Pingback: viagra cost canada
  89. Pingback: goodrx cialis 5
  90. Pingback: clonidine for sale
  91. Pingback: man on viagra
  92. Pingback: viagra prices
  93. Pingback: colchicine online
  94. Pingback: 5mg cialis
  95. Pingback: viagra young men
  96. Pingback: service essay
  97. Pingback: sildenafil coupons
  98. Pingback: cialis price usa
  99. Pingback: cialis online
  100. Pingback: compazine otc
  101. Pingback: Buy viagra us
  102. Pingback: cozaar 100mg usa
  103. Pingback: crestor 10 mg cost
  104. Pingback: order cialis india
  105. Pingback: viagra
  106. Pingback: dapsone caps nz
  107. Pingback: depakote australia
  108. Pingback: diltiazem tablet
  109. Pingback: generic viagra
  110. Pingback: elavil canada
  111. Pingback: usa pharmacy india
  112. Pingback: cialis tadalafil
  113. Pingback: mail order cialis
  114. Pingback: sildenafil
  115. Pingback: ed drug comparison
  116. Pingback: i took viagra mom
  117. Pingback: geodon pills
  118. Pingback: hyzaar pills
  119. Pingback: keflex alcohol
  120. Pingback: imdur prices
  121. Pingback: buy cialis online
  122. Pingback: cialis price
  123. Pingback: cialis 20 mg
  124. Pingback: cialis generic buy
  125. Pingback: try here
  126. Pingback: tizanidine liver
  127. Pingback: imuran medication
  128. Pingback: cheap indocin
  129. Pingback: generic viagra
  130. Pingback: levaquin uk
  131. Pingback: cheapest lopid
  132. Pingback: generic viagra
  133. Pingback: norvasc hair loss
  134. Pingback: lopressor 50mg uk
  135. Pingback: order luvox
  136. Pingback: macrobid nz
  137. Pingback: atorvastatin 2 mg
  138. Pingback: Zovirax
  139. Pingback: motrin coupon
  140. Pingback: 20mg baclofen
  141. Pingback: baclofen or valium
  142. Pingback: wellbutrin 300xl
  143. Pingback: buy plaquenil
  144. Pingback: buspar strengths
  145. Pingback: prilosec 10 mg nz
  146. Pingback: what is coreg
  147. Pingback: viagra
  148. Pingback: celebrex vs motrin
  149. Pingback: viagra dose
  150. Pingback: viagra sex stories
  151. Pingback: pyridium usa
  152. Pingback: reglan pharmacy
  153. Pingback: cialis or viagra
  154. Pingback: viagra bdsm
  155. Pingback: order revatio
  156. Pingback: 100 mg viagra
  157. Pingback: buy risperdal 1mg
  158. Pingback: rogaine medication
  159. Pingback: seroquel price
  160. Pingback: buy viagra online
  161. Pingback: spiriva prices
  162. Pingback: how to buy viagra
  163. Pingback: cheapest tricor
  164. Pingback: valtrex online
  165. Pingback: vantin usa
  166. Pingback: cialis copay card
  167. Pingback: zestril 5 mg uk
  168. Pingback: visit homepage
  169. Pingback: order zocor 20 mg
  170. Pingback: zovirax purchase
  171. Pingback: zyprexa canada
  172. Pingback: sildenafil pills
  173. Pingback: glimepiride price
  174. Pingback: leflunomide nz
  175. Pingback: atomoxetine prices
  176. Pingback: cheap anastrozole
  177. Pingback: generic viagra
  178. Pingback: irbesartan tablets